That Wonderful Urge (1948) in Color — Starring Tyrone Power & Gene Tierney

That Wonderful Urge (1948) — Buy This Classic in Color

Experience the sparkling screwball comedy That Wonderful Urge (1948) Colorized, Robert B. Sinclair’s delightful romantic comedy about a newspaper reporter who writes a scathing exposé of a wealthy heiress and then finds himself trapped in a fake marriage to her as she turns the tables with a scheme of her own, starring Tyrone Power and Gene Tierney, now available for purchase in stunning color for just €15.00. This digitally enhanced version brings the glamour, wit, and romantic chemistry of two of Hollywood’s most beautiful stars to vivid life. Own this DRM-free digital download and witness this charming romantic comedy.

Plot Summary

Thomas Jefferson Tyler (Tyrone Power) is a sharp, ambitious newspaper reporter whose bread and butter is writing exposés of the rich and famous. His latest target is Sara Farley (Gene Tierney), a gorgeous and impossibly wealthy socialite whose privileged lifestyle and glamorous circle make her perfect fodder for his populist newspaper column. Tyler infiltrates Sara’s social circle, gathers ammunition, and publishes a devastating article that holds her up to public ridicule.

Sara is furious — not just at the invasion of her privacy but at the smug self-righteousness of the reporter who has made himself judge and jury of her character without knowing anything about who she really is. Rather than retreating into wounded dignity, Sara devises an elegant revenge that will turn Tyler’s life upside down. She publicly announces that she and Tyler are secretly married.

The phony marriage announcement explodes like a bomb in Tyler’s professional and personal world. His editor is thrilled by the story but puzzled by the ethics. His colleagues are envious and suspicious. And the public — the same readers who loved his exposé — now sees him as a hypocrite who attacked the very woman he was secretly involved with. Tyler is trapped: if he denies the marriage, Sara can claim he is abandoning her, making him an even bigger villain; if he goes along with the fiction, he loses all credibility as a journalist.

Forced into proximity by the shared charade, Tyler and Sara discover that the line between adversarial sparring and genuine attraction is thinner than either of them imagined. Their war of wits becomes increasingly flirtatious, their mutual aggression charged with undeniable chemistry, until both must acknowledge that the fake marriage has awakened very real feelings. But pride and stubbornness stand in the way of happiness, and a series of hilarious complications must be resolved before love can triumph.

Cast & Crew

Director: Robert B. Sinclair

Stars: Tyrone Power as Thomas Jefferson Tyler, Gene Tierney as Sara Farley, Reginald Gardiner as Count André de Dowd, Arleen Whelan as Jessica, Lucile Watson as Aunt Cornelia, Gene Lockhart as Judge Parker

Tyrone Power and Gene Tierney — two of the most stunningly beautiful stars in Hollywood history — generate wonderful romantic chemistry as the battling journalist and heiress. Power’s effortless charm and Tierney’s radiant beauty and comic timing make them an irresistible screen pair. Their verbal sparring recalls the great screwball comedies of the previous decade.

Why Buy This Classic in Color?

The colorization of That Wonderful Urge showcases the glamorous world of 1940s high society with dazzling effect — Gene Tierney’s elegant gowns in rich jewel tones, the golden amber of newspaper offices, the pristine white tablecloths and crystal chandeliers of society restaurants, the warm wood-paneled interiors of upper-class mansions, and the vibrant energy of Manhattan street scenes all come alive with a visual sophistication that matches the film’s witty screenplay. Now also available in colour. Buy That Wonderful Urge (1948) Colorized today for €15.00 and own this delightful comedy in a DRM-free format you can enjoy forever.

Historical Significance

That Wonderful Urge is a remake of the 1937 film Love Is News and represents one of the last entries in the classic screwball comedy tradition that had flourished from the mid-1930s through the 1940s. The pairing of Tyrone Power and Gene Tierney — arguably the most physically beautiful leading pair in Hollywood during this era — gives the film a glamour that even the original could not match. The film’s themes of press intrusion into private lives and the war between journalists and celebrities remain remarkably relevant. Through colorization, this charming romantic comedy is preserved for modern audiences.

Technical Details

• Format: MP4 digital download
• Resolution: HD 720p
• Colorized: Yes, professional AI-assisted colorization
• Audio: English mono soundtrack
• Runtime: Approximately 82 minutes
• DRM-free: Yes — watch on any device
• Instant download: Available immediately after purchase
• Price: €15.00

Frequently Asked Questions (FAQ)

Movie-Specific Questions

Q: Is this a remake?
A: Yes, That Wonderful Urge is a remake of the 1937 film Love Is News, which also starred Tyrone Power. The 1948 version updates the story and pairs Power with Gene Tierney, creating a fresh and delightful take on the material.

Q: Are Tyrone Power and Gene Tierney the stars?
A: Yes, Tyrone Power and Gene Tierney — widely considered two of the most beautiful people in Hollywood history — star as the battling reporter and heiress. Their chemistry and comic timing make this one of the most enjoyable romantic comedies of the late 1940s.

Q: Is this a screwball comedy?
A: That Wonderful Urge belongs to the screwball comedy tradition, featuring fast-paced dialogue, a battle-of-the-sexes plot, misunderstandings, and the gradual transformation of antagonism into romance. It is lighter and funnier than many of its stars’ other films.

Digital Download Questions

Q: What format is the download?
A: The film is delivered as a high-quality MP4 file in HD 720p resolution, compatible with virtually all modern devices and media players.

Q: Is the download DRM-free?
A: Yes, your purchase is completely DRM-free. You own the file outright and can watch it on any device without restrictions or recurring fees.

Q: How quickly will I receive the download?
A: Your download link is available immediately after payment is confirmed. You can begin watching That Wonderful Urge (1948) Colorized within minutes of your purchase.

Related Colorized Classics

• His Girl Friday (1940)
• The Philadelphia Story (1940)
• My Man Godfrey (1936)
• It Happened One Night (1934)
• Bringing Up Baby (1938)